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Hello There!

About Me

I'm a digital media and product strategy specialist with deep experience in product management and strategic operations—especially within the creator economy. I've worked across a range of roles that reflect my passion for innovation and creativity, and I thrive in environments where I can help build systems, teams, and products from the ground up. I bring an analytical mindset paired with a strong design sensibility, which helps me manage complex projects and extract insights that drive real business impact.

I spent over five years at YouTube, where I worked as Talent Scouting Lead, Creative Strategist, and Creator Trends Researcher. That experience gave me a front-row seat to the evolution of the creator space. I helped identify emerging talent, shape content trends, and understand how creators succeed on the platform—all while working closely with teams across strategy, product, and content. It taught me how to think both creatively and strategically at scale.

After YouTube, I joined Next 10 Ventures, where I continued exploring the intersection of product, research, and creator-focused innovation. I’ve also worked independently as a Digital Media Strategy & Product Consultant, helping organizations—from startups to established media brands—refine their products, rethink their digital strategies, and better serve creative communities.

Download Resume

Education

I earned a B.A. in Geography from Sonoma State University, with a focus on Political Geography. That background shaped how I think about systems, networks, and how people move and behave at scale—insight I bring to the digital landscape as I analyze trends, behavior, and markets.

WHAT I'm best at

I excel at leading early-stage projects, uncovering new opportunities through research, and building user-first experiences—especially in digital video and web platforms. Whether I’m leading strategy, building prototypes, or advising on product-market fit, I take a pragmatic, creative, and collaborative approach. I'm particularly interested in tools and platforms that support creators, communities, and new forms of expression.

I love operating at the intersection of creativity and technology, where my diverse professional skills help me ideate and implement creative and scrappy solutions to solve fascinating challenges. I am as passionate about music and the arts as I am with science and technology, and I enjoy working on projects where I can bridge the gaps between creative and technical expertise.

Skills

Professional Competencies

○ Product Strategy

○ Creative Strategy

○ Content Strategy

○ Product Management

○ Project Management

○ Agile Development

○ Team Leadership

○ Prototyping

○ Data Visualization

○ Database Architecture

○ UI/UX Design

○ Presentation Design

○ Copywriting

○ Market & Trend Research

○ Research & Analysis

○ AI-Enhanced Workflows

Platform Expertise

Project Management // Jira, Asana, Monday.com, Airtable, Clickup, Notion

Prototyping & Design // Figma, Photoshop, Illustrator.

Web & No-Code Development // Webflow, Airtable, Make.com, Memberstack, Zapier

Analytics & Research // YouTube & Google Analytics, Google Trends, Tubular Labs

AI & Productivity // ChatGPT, Cursor, Google Suite.

Ecommerce // Shopify, Squarespace, Etsy, WordPress

Resume

Freelance / Independent Projects

Product / Project Manager

2020 – Current | Remote

○ I work with startups, media companies, and independent founders to support product strategy, development, and creative execution.

○ Projects include social video platform prototyping, creator tool development, go-to-market strategy, and full-stack builds using low code tools.

○ I also pursue self-initiated projects to test ideas, expand my skill set, and explore new AI coding tools for rapid product development.

Next 10 Ventures

Product Manager, Research and Development Lead

2018 – 2020 | Culver City, CA

○ Led a multi-disciplinary product development team to conceptualize, design, and develop a streaming platform that curated 3K+ YouTube shows into an experimental Netflix-like consumer facing platform, “Series of the Week”.
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○ Responsible for providing ongoing creator industry research and analysis directly to CEO, COO, and VPs to inform investment decisions, future product development, and new business ventures.
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○ Responsible for designing and creating marketing assets and websites for the company and clients, including hiring freelance artists, working directly with clients, and managing budgets / deadlines.
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○ Responsible for hiring exceptional talent, defining team culture, and ensuring the well-being of team members.

XRM Media

Editorial Manager, Content Research

2017 – 2018 | Burbank, CA

○ Pitched and received funding to develop a creator-content focused blog “The Creative Landscape of YouTube”.

○ Hired freelance writers and editors, managed content publishing, design, and social sharing process.

○ Provided content research and analysis to inform content development, identify talent, and connect with creators.

YouTube

Talent Scouting Lead

2016 – 2017 | Playa Vista, CA

○ Led cross-functional team to solve internal creator discovery needs and identify talent for strategic initiatives.

○ Designed and developed an internal talent tracking database to aid internal discovery of rising talent.Provided regular intelligence on rising creators and talent trends to YouTube leadership.

Creator Trends Researcher

2015 – 2016 | Playa Vista, CA

○ Authored Creator Trend Reports, providing high level insights and analysis into the global YT content landscape.
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○ Authored Creative Intelligence Reports, providing deep dive analysis into creator and content platform trends.

Creative Strategist

2012 – 2015 | Playa Vista, CA

○ Supported strategic operations for a $2M investment program focused on funding new experimental content.

○ Provided 1:1 creative strategy support to top YouTube creators.

○ Co-developed ‘10 Fundamentals of a Creative Strategy on YouTube’ content best practices guide for creators.

Education

Sonoma State University

Bachelor of Arts // Geography, Geopolitical Focus

2006 – 2010 | Rohnert Park, CA

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